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COVID-19 Behaviours Study

COVID-19 Research Area(s): Culture, Social Impacts

In this research, I am interested in looking at how appeals that focus on benefits to the self versus benefits to others (White and Peloza 2009) might influence people's behavioural intentions around COVID-19 mitigating behaviors. We also wish to look at potential moderators of this effect including whether the request includes an advance gratitude statement or not, political identity, and moral identity.