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Face masks: Exploring social norms during the COVID-19 pandemic

COVID-19 Research Area(s): Culture, Social Impacts

Our hypothesis is that changes in social norms regarding the use of face masks will be one of the decisive factors for the widespread adoption of this new habit. In order to test our hypothesis, we will implement an online survey aimed at worldwide citizens. The same survey will be distributed three times throughout April and June 2020. This method will allow us to closely monitor changes in the adoption of new behavior — a novel and rare opportunity that can provide key insights into how social norms shift pertaining to specific behaviors.