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Back to Basics: A Sustainable Response to COVID-19

COVID-19 Research Area(s): Economics & Business, Environment

Demand of local and sustainable goods are increasing as the disruption of the supply chain has impacted the accessibility and affordability of goods. In this Mitacs Accelerate internship, the UBC research team will partner with the Okanagan Lifestyle, a local business in Kelowna, examine the marketing benefits of the sustainable goods as well as to review marketing traction and interest in sustainable goods during the COVID-19 pandemic