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Kate White
Professor
Marketing and Behavioural Science
Sauder School of Business
COVID-19 Research Area(s)
Culture, Economics & Business, Environment, Social ImpactsResearch Specializations
Kate studies how to encourage prosocial and sustainable behaviour change. She is happy to comment to the media on how COVID-19 might impact sustainable behaviours and how effective messaging can be used to influence behaviour change around the COVID-19 virus.