Kate White

Professor

Marketing and Behavioural Science

Sauder School of Business

COVID-19 Research Area(s)

Culture, Economics & Business, Environment, Social Impacts

Research Specializations

Kate studies how to encourage prosocial and sustainable behaviour change. She is happy to comment to the media on how COVID-19 might impact sustainable behaviours and how effective messaging can be used to influence behaviour change around the COVID-19 virus.

COVID-19 Projects (UBC Lead)

Behavioral Intentions in Response to Norms and Expertise
COVID-19 Behaviours Study
COVID-19 Research - Decision Insights for Business and Society (DIBS)
COVID19 Food Survey: International Corona Cooking Survey

COVID-19 Projects (UBC Collaborator)

COVID-19 Social Psychology: International COVID-19 Study on Social & Moral Psychology

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